I’m Alexander Brand, the creative editor at Rogerwilco, a South African digital marketing agency. Just three months ago, my colleagues and I ventured into Instagram and TikTok. Last week, one of our videos astonishingly hit over 2.5 million views. Here’s how we did it and how you can too.
Consistency is Key
Regular posting is crucial. We commit to posting at least three times a week. This consistency builds anticipation and loyalty among your audience, and it signals to algorithms that your account is active, leading to faster follower growth. Both Instagram and TikTok favor accounts that frequently post and engage.
Trend-Driven Content
Stay relevant by keeping an eye on current trends. Our team avoids trends older than a week because, in the fast-paced world of social media, yesterday’s news is ancient history. On TikTok, trending sounds, hashtags, and challenges can significantly boost visibility. On Instagram, using trending hashtags and participating in popular challenges can increase reach.
Relatability and Shareability
Creating shareable content is the holy grail of social media. Focus on content that resonates emotionally, solves common problems, offers valuable tips, or adds humor. Engaging content is more likely to appear in users’ feeds on Instagram and the For You Page on TikTok.
High-Quality Content
Authenticity doesn’t mean low quality. Invest in good lighting, sound equipment, and editing tools. High-quality visuals and sound are non-negotiable. Visually appealing content on Instagram has a higher chance of being featured on the Explore page, while high-quality videos on TikTok can hold viewers’ attention longer.
Engaging with Your Community
Social media is about community-building. Engage with your audience through comments, follows, shares, and likes. Interact with your followers at every opportunity. Brands that respond to comments and DMs see an average engagement rate increase of 33%.
Leverage Your Team
Your team can significantly boost your social media efforts. Whenever we post content, at least 70 employees interact with it before it reaches the outside world. This initial engagement can create a snowball effect. Encourage your team to be active participants in your social media strategy. Humanizing your brand with behind-the-scenes footage, employee takeovers, or testimonials builds trust and authenticity.
Case Study: Rogerwilco’s Viral Success
In less than two months and with just 20 posts, we achieved our first viral video on Instagram, reaching over 2.5 million views. This success was the result of a well-planned strategy focusing on consistency, quality, engagement, and trend-driven content. We found inspiration from accounts doing it right, like The Hawaiian Host Group’s “Going to Disneyland” concept, which drove us to create content that resonated with our audience.
You Are Now Viral-Ready!
While there’s no guaranteed way to go viral, implementing these strategies can significantly boost your chances. Consistency, relatability, high-quality production, trend awareness, community engagement, and leveraging your team are critical to a successful social media strategy. Stay committed to your strategy, keep experimenting, and engage with your audience. Your next viral moment could be just a post away.
Read more: social media, social media marketing, Instagram, viral videos, Rogerwilco, influencer, TikTok
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