Tag: Social Media

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How To Transform Your Business Through Social Media Branding In 2023

How To Transform Your Business Through Social Media Branding In 2023

Social media branding blends platforms' expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the [...]
How To Market Your Agency

How To Market Your Agency

Amp spotlight: Ad leaders share best practices for building awareness about their shops, including a balance of paid, owned and earned media. [...]
The Future of Socials

The Future of Socials

Over the weekend, the social media scene was thrown into unprecedented chaos and confusion after hundreds of millions of Twitter users worldwide [...]
Is Influencer Advertising The ‘Scapegoat’ Traditional Media Needs?

Is Influencer Advertising The ‘Scapegoat’ Traditional Media Needs?

Last month the Digital Culture Media and Sport Committee (DCMS) called for the government to legislate on influencer marketing. Brands and i [...]
‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space. At a recent roundta [...]
The Queen Embraces Her Younger Self In Times Ad Celebrating Jubilee

The Queen Embraces Her Younger Self In Times Ad Celebrating Jubilee

As the UK gears up to celebrate The Queen’s Platinum Jubilee bank holiday weekend, marketing network The&Partnership has launched a series of [...]
Twitter Hit With A $150m Fine Over Illegal Use Of Security Data To Target Ads

Twitter Hit With A $150m Fine Over Illegal Use Of Security Data To Target Ads

Twitter has been landed with a $150m fine after federal officials declared that the social media firm had flouted a 2011 agreement not to utilize [...]
‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share. At a rece [...]
Meta Opens Access To Its Political Ad Targeting Data

Meta Opens Access To Its Political Ad Targeting Data

Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising. In an announcement on M [...]
Twitter Adtech Boss Out As Musk Hits Pause On Takeover Deal

Twitter Adtech Boss Out As Musk Hits Pause On Takeover Deal

Tesla founder and would-be owner of Twitter Elon Musk has announced that his takeover was being held pending an investigation into how many of th [...]
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