Social Media
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Nigeria Freedom Mirrored By Media Evolution
Stanislaus Martins, Aleph, Group Managing Director for West Africa The evolution of Nigeria’s media mirrors its national progress, embracing digital…
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Tips for Going Viral on Social Media
I’m Alexander Brand, the creative editor at Rogerwilco, a South African digital marketing agency. Just three months ago, my colleagues…
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Social Media Scales New Heights As The World’s Largest Channel By Advertising Investment, Forecast To Reach $247.3bn This Year
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025WARC Global Advertising Trends: Social…
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How To Transform Your Business Through Social Media Branding In 2023
Social media branding blends platforms’ expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes…
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How To Market Your Agency
Amp spotlight: Ad leaders share best practices for building awareness about their shops, including a balance of paid, owned and…
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The Future of Socials
Over the weekend, the social media scene was thrown into unprecedented chaos and confusion after hundreds of millions of Twitter…
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Is Influencer Advertising The ‘Scapegoat’ Traditional Media Needs?
Last month the Digital Culture Media and Sport Committee (DCMS) called for the government to legislate on influencer marketing. Brands and…
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‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity
Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space.…
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The Queen Embraces Her Younger Self In Times Ad Celebrating Jubilee
As the UK gears up to celebrate The Queen’s Platinum Jubilee bank holiday weekend, marketing network The&Partnership has launched a…
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Twitter Hit With A $150m Fine Over Illegal Use Of Security Data To Target Ads
Twitter has been landed with a $150m fine after federal officials declared that the social media firm had flouted a…
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