Senior marketing leaders from Budweiser, McDonald’s, PedidosYa, Pernod-Ricard, and Kraft Heinz have been appointed as jury chairs for the WARC Awards 2025.
The WARC Awards 2025 have announced the appointment of senior marketing leaders from Budweiser, McDonald’s, PedidosYa, Pernod-Ricard, and Kraft Heinz as jury chairs. These top executives will oversee the judging process across various regions, evaluating marketing campaigns that demonstrate how strategic thinking drives business impact. The five jury chairs will each lead the judging in Asia-Pacific, Europe, Latin America, Middle East and Africa, and North America, selecting the best campaigns in 12 categories to receive Bronze, Silver, and Gold accolades.
The appointed jury chairs are:
- Matt Che, Chief Marketing Officer, Budweiser, APAC
- Christoffer Rönnblad, Chief Marketing Officer, McDonald’s, Nordics
- Marina Prieto, Sr Director Brand, Insights, Media and Trade Marketing, PedidosYa, LATAM
- Nthabi Motsoeneng, Chief Marketing Officer, Pernod-Ricard, Africa and Middle East
- Diana Frost, Chief Growth Officer, Kraft Heinz, Global
In the second phase of judging, the chairs will collaborate as a super jury to select the prestigious Global Grands Prix from the Gold-winning campaigns. The awards celebrate campaigns that combine creativity with effectiveness and business success, as highlighted by John Bizzell, WARC Awards Lead, who praised the chairs’ collective expertise.
The WARC Awards for Effectiveness, in association with LIONS, will follow rigorous frameworks to identify campaigns that truly move the industry forward. With a first deadline set for 16 October 2024, entries are now open for submission.
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