UBA’s partnership with the 2024 Carnival Calabar elevates the festival, celebrating African culture and fostering economic growth through tourism.
The 2024 Carnival Calabar is here, and is set to be an unforgettable experience soaring to new heights especially with the groundbreaking partnership with Africa’s Global Bank, the United Bank for Africa (UBA) Plc.
Also read: Carnival Calabar 2024 Promises Partners Second To None Mileage, Opportunities
As the official sponsor, UBA brings unparalleled support and innovation, propelling the festival to unprecedented levels of prestige and excitement.
This collaboration is a powerful testament to UBA’s unwavering commitment to celebrating African culture and driving economic growth through tourism. With UBA’s involvement, the 2024 Carnival Calabar promises to be an even more dynamic and captivating celebration of African traditions, creativity, and unity.
This year’s theme, “Our Shared Prosperity,” has resonated deeply with the Governor of Cross River State, Senator Bassey Otu, who expressed, “We are thrilled to present an even greater array of activities, as we come together to celebrate Our Shared Prosperity.”
The GMD/CEO of United Bank of Africa (UBA), Oliver Alawuba, who spoke ahead of the event, stated that as a bank fully vested in Africa, UBA remains at the forefront of supporting activates that promote Africa.
He said “Like you may be aware, this is not our first time partnering with Cross River State for this festival. At UBA, we are all about bringing Africa to the world and bringing the world to Africa. No wonder, we have 18 subsidiaries across Africa and counting.”
Mary Ephraim-Egbas, CEO of Okhma Global Limited, the Carnival’s official marketing company, also commended UBA’s role: “UBA’s participation not only enhances the event but also plays a vital role in boosting African tourism. We are excited to see how their involvement will make this year’s festival even more vibrant and impactful.
In return, UBA will gain increased brand visibility, deepen its connection with diverse communities, and strengthen its position as a leader in supporting African culture and tourism, creating new opportunities for growth and customer engagement across the continent.”
Receiving the brands partnership and sponsorships, Sir Gabe Onah, Chairman of the CRS Carnival Calabar Commission, shared his enthusiasm for UBA’s contribution: “We are honored to have UBA as a key partner for the 2024 Carnival Calabar. Their involvement signifies the global recognition of this festival as a powerful symbol of African culture. This partnership will help elevate the carnival to new heights, bringing more attention to the incredible talents and traditions of Africa.”
With UBA’s sponsorship, the 2024 Carnival Calabar is a dazzling celebration of colour, music, and culture. The bank’s backing ensures that the festival will continue to grow as a premier cultural event, showcasing the richness of African heritage to the world.
Beyond the festivities, this partnership is a powerful reminder of how cultural celebrations can foster unity, empower communities, and stimulate economic development. The 2024 edition of Carnival Calabar is already leaving an unforgettable impression on all who attend.
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