Peak Milk, Nigeria’s leading dairy brand, commemorated World Milk Day 2023 with an extraordinary celebration focused on inspiring people to make their breakfast meals complete with Peak Milk. As part of the festivities, Peak Milk took its campaign to various locations across Lagos, serving nutritious breakfasts to Nigerians. The event was graced by the presence of fitness, lifestyle, and art influencer, Okusaga Adeoluwa, popularly known as Saga, and actress Juliana Olayode, popularly known as Toyo Baby.
World Milk Day, observed annually on June 1st, serves as a global platform to highlight the importance of milk in our daily diets and its contribution to our overall well-being. With a deep understanding of this significance, Peak Milk embarked on a mission to encourage Nigerians to prioritize nourishing breakfasts by incorporating Peak Milk into their meals with a campaign tagged “Complete Your Breakfast with Peak”.
Also, as part of the celebrations, the team set out to different locations in Lagos, spreading awareness about the importance of a nutritious and complete breakfast. Visitors were treated to a delightful experience as they savored a wide range of nutritious breakfast options, all made complete with the rich and creamy goodness of Peak Milk.
The highlight of the event was the appearance of Okusaga Adeoluwa (Saga), a prominent figure in the fitness, lifestyle, and art community. Saga’s commitment to health and wellness made him the perfect collaborator for Peak Milk’s campaign. His presence at the event resonated strongly with the audience, inspiring them to adopt healthier breakfast habits and explore the benefits of incorporating Peak Milk into their daily meals.
Expressing his enthusiasm for being part of the celebrations, Saga said, “It’s an honour to celebrate with Peak Milk on World Milk Day to promote the significance of a complete breakfast. Breakfast is the foundation of our day, and it’s essential to start it right with nutritious choices. I’m excited to be part of this campaign and encourage Nigerians to make their mornings complete with Peak Milk.”
The event not only offered a chance to savor delicious nutritious breakfast options but also provided an educational experience for attendees. Peak Milk shared valuable information about the nutritional benefits of milk and its role in supporting growth, providing essential nutrients, and maintaining strong bones.
Mrs. Omolara Banjoko, the Marketing Manager, Peak Milk expressed her delight in the successful celebration of World Milk Day. She stated, “Peak Milk has always been committed to providing high-quality dairy products to Nigerians. World Milk Day allowed us to connect with consumers directly and emphasize the importance of a complete breakfast. The presence of Saga added another layer of excitement to the event, and we are thrilled with the positive response we received.”
On his part, Mr. Olumide Olaokun, Brand Manager, Peak Milk noted that the brand’s World Milk Day celebration serves as a testament to our dedication to promoting healthier lifestyles and enhancing the lives of Nigerians through nutritious dairy products. “By engaging with communities in Lagos, Peak Milk succeeded in conveying the message of making breakfast complete with the goodness of Peak Milk,” he adds.