Opinion
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5 Public Relations Trends To Watch Out For In 2023-By Elvis EromoseleÂ
Every end of year, we look forward to the new year with expectations. We expect the new year to be,…
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Naira Redesign: An Economic Or A Sociopolitical Solution?-By Dr. Harrison Eromosele
The current economic and sociopolitical environment in which the Central Bank of Nigeria (CBN) possesses certain monopolistic, statutory powers in…
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ARCON Reforms: Is ADVAN In Love With The Industry’s Status Quo? By Izuchukwu Ewa
More than ten years ago, Dr. Daniel Olukoya, Founder of the Mountain of Fires and Miracles Ministries wrote a book…
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Environmental And Social Credentials Will Be A Driver Of Agency M&A Activity
Agencies’ environmental, social and governance standards are no longer just about good PR – they could be a key element…
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Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi,…
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Burger King, Nielsen & The Independent Share Tips For Future-Focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility,…
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Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta’s executive in research, insight and consulting, Aimee Earlam questions whether TikTok…
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Adopting A New Mindset For Marketing
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown…
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Marketing Leaders Need To Start Using ‘Red Teams’ To Avoid Disaster
Are you certain all threats to your strategy have been considered? Is it possible your team is agreeing just because…
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