Opinion
-
ARCON Reforms: Is ADVAN In Love With The Industry’s Status Quo? By Izuchukwu Ewa
More than ten years ago, Dr. Daniel Olukoya, Founder of the Mountain of Fires and Miracles Ministries wrote a book…
Read More » -
Environmental And Social Credentials Will Be A Driver Of Agency M&A Activity
Agencies’ environmental, social and governance standards are no longer just about good PR – they could be a key element…
Read More » -
Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi,…
Read More » -
Burger King, Nielsen & The Independent Share Tips For Future-Focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility,…
Read More » -
Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta’s executive in research, insight and consulting, Aimee Earlam questions whether TikTok…
Read More » -
Adopting A New Mindset For Marketing
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown…
Read More » -
Marketing Leaders Need To Start Using ‘Red Teams’ To Avoid Disaster
Are you certain all threats to your strategy have been considered? Is it possible your team is agreeing just because…
Read More » -
Endorsements, Ambassadors And Storytelling: How To Bring Brands, Talent And Agencies Together
The ecosystem of endorsements and ambassadors is becoming larger and more complex, but a marketplace approach can help brands find…
Read More » -
Write Your Agency Story—Before Someone Else Does It For You
Answer these 5 questions to help distinguish your shop A lot of people I know are starting agencies, and a…
Read More »