Opinion
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Endorsements, Ambassadors And Storytelling: How To Bring Brands, Talent And Agencies Together
The ecosystem of endorsements and ambassadors is becoming larger and more complex, but a marketplace approach can help brands find…
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Write Your Agency Story—Before Someone Else Does It For You
Answer these 5 questions to help distinguish your shop A lot of people I know are starting agencies, and a…
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How To Strengthen The Marketing Agency-Client Relationship
Just like a marriage, the full service marketing agency client relationship is a two-way street that requires trust, honesty, understanding, transparency, and…
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Reinventing Audience Segmentation For A Post-Pandemic World
We can all recognize that we’ve been changed by the Covid-19 pandemic. But have segmentation and the other tools in…
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Global Marketing Investment To Grow 30% By 2025
New data shows a post-Covid rebound in marketing spend is underway, with growth to accelerate over the next three years.…
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This Report Shows Why Gen Z Sees Straight Through Your Marketing Efforts
Marketers are on a relentless quest to connect with Gen Z, and despite their best efforts, agency Adolescent Content is here…
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The Only Way To Solve Political Problems Is Through Politics… ‘Yemi Adamolekun, Go Nigeria Advocate
…Urges Youths Involvement in Electoral Process As the clamor for youth participation in the nation’s electoral process intensifies, the Executive…
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Marketing Must Get Better At Supporting Women’s Careers
If brands really are serious about closing the gender pay gap forever, embracing full flexibility – not just hybrid working…
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