One of Africa’s leading Public Relations and Communications Consulting firms, Chain Reactions Africa has called on government and businesses in Nigeria to keep an eye on the rising wave of a new variant of populism amongst the youth as it could upend both government and businesses.
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The rise of this new variant of populism has been described by the organisation as challenging for governments and business all over the world and the present administration in Nigeria and businesses must make diligent efforts to study it and understand it.
The consulting firm made this disclosure during the public presentation of the distillation edition of its periodic report, known as, the Neuroscience of Nigerian Youth Trends and Culture Report fittingly themed, “Aramanda” at a colourful ceremony held in Lagos on Wednesday at one of the cinema halls of the iconic EbontLife Place, Victoria Island.
https://chainreactionsafrica.com/
Speaking on this variant of populism described as “popumoblism”, Adekunle Dixon Odukoya, Group Strategy Director of the consulting firm sited many examples of this variant of populism from across the world beginning from the Arab spring, the recent pension protests in Paris; the demonstrations that rocked Tel Aviv in Israel, the Black Lives Matter, the EndSARS protests and the highly divisive character of the toxic narratives which pervaded the air during the recent 2023 elections in Nigeria manifestations of this variant of populism
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