Foo Fighters will perform a postgame afterparty concert in VR on Horizon Venues
Meta Quest unveiled the full-length version of its “Old Friends, New Fun” spot for Super Bowl 56 during ABC’s Good Morning America Thursday, along with revealing that Foo Fighters will perform at its Big Game afterparty—a 180-degree virtual reality concert on its Horizon Venues virtual event platform.
Meta Reality Labs partnered with Anomaly on the spot, which is aimed at featuring the social connections fueled by using the Meta Quest 2 VR headset.
“Old Friends, New Fun” follows the story of animatronic band leader Howl’n Harry, whose music days are behind him and who has lost touch with his friends. Questy’s, the restaurant where his band played, is no more, and he and his friends have been sold off separately.
Howl’n Harry ends up working as a sign holder in a science center and, when someone places a VR headset on him, he discovers Meta Quest’s Horizon Worlds VR experience and reunites with his friends.Meta Quest | Old Friends, New Fun | Super Bowl 2022https://imasdk.googleapis.com/js/core/bridge3.498.1_en.html#goog_10690771090 seconds of 1 minute, 46 secondsVolume 90%
Co-marketing lead for Quest at Meta Dave Kaufman told Adweek last week when a clip of “Old Friends, New Fun” was released that the spot tells “a really unique, heartwarming story that hopefully makes everyone shed a tear or two,” and fellow co-marketing lead Chelsey Susin Kantor echoed those thoughts, saying, “It’s a one-of-a-kind, universally relevant, really heartwarming story coming from us—a group of friends who grow apart and are able to come together again with the help of Quest 2.”
Kaufman also hinted that the spot doesn’t stop on the screen of the television or other device people are using to consume it.
“We are excited for this to be the first spot you can step inside of,” he said. “People will be able to go into Quest, go into VR and be where this spot takes place.”
On that note, Meta Quest built Questy’s in Horizon Worlds.
As for the afterparty, the Foo Fighters concert will be directed by music video director Mark Romanek, and the immersive experience will feature a custom stage design, as well as visual elements.
The band will perform some deep cuts, including one track it has never played in concert before.
The show will begin at 8 p.m. PT Sunday or immediately following the conclusion of the game, whichever is later, and it can be attended via Foo Fighters’ Facebook page, Foo Fighters’ Instagram account, Horizon Venues or the Meta Quest Facebook page.
Foo Fighters founder and frontman Dave Grohl said in a statement, “Foo Fighters love a challenge. From playing the biggest stages in the world to the tiniest clubs to making movies and miniseries—we’ve pretty much done it all. But we’ve never collaborated with Mark Romanek on a conceptual set of songs (including one being played live for the first time ever) for a worldwide audience, where everyone has the best seats in the house thanks to the most badass VR tech … until now. Join us when we cross that one off the FF bucket list.”
CREDITS
Meta Quest
- Director of marketing communications: Dave Kaufman
- Global executive creative director, Meta Reality Labs: Jason Sperling
- Integrated marketing lead: Chelsey Kantor
- Integrated marketing manager: Chris Lake
- Senior content producer: Elisa Moore
- Head of program management: Adrian Gunadi
- Program management lead: Warren Kinney
- Program manager: Jolly Banerjee
- Communications: Erin Green, Bjorn Trowery
Anomaly
- Partner/CEO: Jiah Choi
- Partner/chief creative officer: Josh Fell
- Partner/chief strategy officer: Aisea Laungaue
- Creative director/copywriter: Melissa Wood
- Creative director/art director: Patricia Ortiz
- Associate creative director/copywriter: Jimmy Burton
- Associate creative director/art director: Will Lindberg
- Associate creative director/senior designer: Benoit Ollive
- Senior designer: Ben Crogan
- Copywriters: Robert Cuff, Donald Kim
- Art directors: Maite Albuquerque, Kelsey Shang
- Head of production: Erika Madison
- Senior producer: Helena Miller
- Associate producer: Lizzy Corierre
- Communications strategy director: Will Millar
- Group business director: Josh Jefferis
- Business director: Mildred Grijalva
- Account director: Zach Hendrickson
- Account supervisor: Jake Thelen
- Director of partnerships and business affairs: Amy Thomas
- Associate director, business affairs: Amy Sharma
- Business affairs manager: Kristen Milligan
- Director of project management: Chris Greve
Production company: MJZ
- Director: Fredrik Bond
- Director of photography: Hoyte Van Hoytema
Animatronics: Character Shop
- President/executive producer: David Zander
- Executive producer: Kate Leahy
- Head of production: Janet Nowosad
- Line producer: Alicia Richards
Editorial: Work
- Editor: Rich Orrick
- Assistant editor: Will Nguyen
- Managing director/executive producer: Marlo Baird
- Head of production: Brandee Probasco
- Producer: Evan Cohen
Color
- Colorist: Beau Leon
- Color Assist: Alec Doherty, Evan Reinhard
- Executive producer: Brittney Walker
- Producer: Andy Foster
- Associate producer: Jamie Runkle
VFX/animation/finishing: Framestore
- Executive creative director: Aron Hjartarson
- CG supervisor: Brian Creasy
- Composting supervisor: Alejandro Villabon
- Animation supervisor: Marco Marenghi
- President, advertising, North America: James Razzall
- Director of production: Carla Attanasio
- Executive producer: Brittney Walker
- Senior producer: Andy Foster
- Associate producers: Jose Alvarado, Cydney Wong
Music: Consortium
- Music supervisor: Seth Olinsky
- Track: “Don’t You (Forget About Me)”
- Original artist: Simple Minds
Sound design and mix: Lime Studios
- Sound designer: Rohan Young
- Assistant engineer: Jeremy Nichols
- Executive producer: Susie Boyajan
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