Integrated Indigo Firm CEO Bolaji Abimbola and BJAN explore a partnership to strengthen PR and journalism collaboration in Nigeria.
In a move to strengthen ties between public relations practitioners and journalists, Integrated Indigo Firm’s CEO, Bolaji Abimbola, has proposed a partnership with the Brands’ Journalists Association of Nigeria (BJAN). This collaboration aims to enhance the quality of reporting on brands and PR stories while fostering capacity-building opportunities for both groups.
Also read: Integrated Indigo Limited
The proposal was presented during a courtesy visit to Integrated Indigo Firm by BJAN’s executive members, led by Chairman Daniel Obi. Abimbola emphasized the importance of a symbiotic relationship between PR practitioners and journalists, stating, “Working together can elevate the standard of PR practice in Nigeria, improve brand reporting, and ultimately benefit the public.”
BJAN Chairman, Daniel Obi, expressed enthusiasm for the partnership, highlighting the potential for professional development and industry growth. “We are open to collaborations that enhance our members’ skills and contribute to the advancement of PR and journalism in Nigeria,” he said.
Key benefits of the proposed partnership include:
- Training and capacity-building programs for BJAN members.
- Exclusive news access from Indigo Firm’s clients.
- Collaborative efforts to promote best practices in PR and journalism.
Both parties believe the initiative will significantly impact Nigeria’s media and PR industries, creating a more cohesive and professional ecosystem.
COMMENTS