Tag: aDTECH
Google Is Launching Generative AI ads In Search: Here’s What You Need To Know
At the Google Marketing Live event, the search giant announced further plans for its AI tools, promising that it will ‘continue to shape the future o [...]
Cannes Lion Preview: Driving Interest And Engagement In The Attention Economy
In digital advertising, attention is the new oil. If you don’t have your audience’s attention, then everything else you do might be a waste of ti [...]
Meta Opens Access To Its Political Ad Targeting Data
Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising.
In an announcement on M [...]
Ecommerce, Adtech And Privacy: How 2020 Has Transformed The Future Of The High Street
Retailers and brands can drive the recovery of physical store sales through first-party data collaborations, helping to reach the customers most incl [...]
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