The Gerety Awards In-House Agency of the Year prize will honour the most creative in-house agencies, recognising their impact on the advertising industry.
The Gerety Awards In-House Agency of the Year prize will debut in 2025, honouring outstanding creativity within brand-owned agencies. The Industry Club will present the award, continuing its partnership with Gerety.
Also read: Gerety Awards 2025: All Ideas Can Write History
The Gerety Awards recognise the best advertising work from a unique perspective, celebrating campaigns that resonate with the world’s most influential consumers.
The In-House Agency of the Year prize will be awarded to the highest-scoring in-house agency based on points from shortlist, bronze, silver, gold, and Grand Prix wins.
Melissa Smith, Founder of The Industry Club, praised in-house teams for their innovation and resilience, noting their growing influence in advertising.
Lucía Ongay, Gerety Awards Co-founder, said the prize would spotlight creative excellence in in-house agencies, celebrating their contributions to brand storytelling.
A record 245 judges from 50 countries will evaluate entries based on originality and creativity, ensuring the most innovative work receives recognition.
Named after Frances Gerety, who coined “A diamond is forever,” the Gerety Awards celebrate outstanding advertising that drives real business impact.
The standard submission deadline for the Gerety Awards In-House Agency of the Year is Friday, 11 April 2025. Entries can be submitted at www.geretyawards.com.
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