The Federal Ministry of Communications, Innovation & Digital Economy collaborates with Aleph Group to train over 2,600 Nigerian youth in digital advertising skills through the Digital Ad Expert programme, supporting Nigeria’s growing digital economy.
The Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has teamed up with Aleph Group, a global leader in digital advertising, to train over 2,600 Nigerian youth as part of the 3 Million Technical Talent Programme (3MTT). This initiative equips young Nigerians with essential digital advertising skills, helping them excel in today’s competitive digital environment.
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Through this collaboration, participants will enrol in Aleph Group’s Digital Ad Expert (DAE) programme, gaining practical and industry-relevant knowledge in digital advertising. Aleph Group connects advertisers with consumers across 130 emerging markets and offers engagement opportunities on over 45 top digital platforms, such as Google, Meta, Microsoft, TikTok, and Spotify.
This partnership aligns with President Bola Ahmed Tinubu’s goal to create 2 million digital jobs by 2025. Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital, highlighted the programme’s importance in advancing Nigeria’s digital economy, stating, “Teaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age.”
The DAE programme will be available in both live and self-paced formats to ensure flexibility and accessibility for participants across the country. Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, opening up career opportunities in the digital advertising industry and access to Aleph’s extensive alumni network.
Aleph Group’s goal is to train 800,000 students across Africa through the DAE programme, with this Nigerian partnership marking significant progress towards achieving that milestone. Aleph Group’s Founder and CEO, Gaston Taratuta, emphasised, “This collaboration empowers the next generation of Nigerian digital leaders.”
With over 2,600 participants in the initial cohort, this collaboration is set to more than double the number of Nigerian participants in the DAE programme, contributing to the nation’s digital economy growth.
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