“Pernod Ricard Reinforces Nigeria Market Commitment During CEO Visit Amidst Dynamic Landscape”

Pernod Ricard’s Africa and Middle East CEO visits Nigeria, strengthening market commitment with local partnerships and innovative strategies.

Pernod Ricard, the world’s second-largest wine and spirits company, recently reinforced its commitment to Nigeria’s thriving market. Selcuk Tumay, CEO for Africa and the Middle East, led the visit alongside Chief Financial Officer Nevzat Akkiz and Managing Director Sola Oke. The team engaged in strategic reviews at Pernod Ricard’s Lagos office, evaluating regional performance and setting plans for continued growth.

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The visit included a “Meet and Greet” session to recognise local talent, cultivating a sense of conviviality and teamwork. Tumay and his team then visited Oke-Arin Market to experience Nigeria’s vibrant retail landscape firsthand, enabling tailored discussions on strategic market adaptations. Visits to top retail partners and in-store experience enhancements further strengthened Pernod Ricard’s partnerships across the country.

Selcuk Tumay expressed optimism about Nigeria’s potential, despite challenges such as foreign exchange volatility. “By adapting our strategies, we can drive growth, support our local partners, and deliver exceptional experiences to Nigerian consumers,” Tumay stated.

Building on successful strategies from Turkey and the Middle East, where Pernod Ricard achieved double-digit growth through innovative marketing and partnerships, the company aims to apply these best practices in Nigeria. Tumay believes this approach will help Pernod Ricard navigate local complexities and seize new opportunities within Nigeria’s evolving market.