Tag: Agency
2024 LAIF awards: Old agencies shine, as Young agencies put up strong showing
L-R: Chairman, Lagos Advertising and Ideas Festival(LAIF) Management Board, Jay Chukwuemeka; Member, Budget Committee, LAIF Management Board, Olajumo [...]
How To Market Your Agency
Amp spotlight: Ad leaders share best practices for building awareness about their shops, including a balance of paid, owned and earned media.
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Elev8media Partners With DDP Outdoor Ltd In Ghana To Expand Reach, Global Impact
To further broaden its clients’ reach, amplify brand visibility and expand global impact, Elev8media Advertising Limited has announced its strate [...]
Pitcher Awards 2023: Nigeria Brings It Home For Africa
Nigeria dominated with 17 Gold Awards and 39 Silver Awards at this years Pitcher Awards, while South African Road Agency walked away with a Silver Aw [...]
Breaking Down Data Barriers: The Case For Clean Room Interoperability
The New Data & Privacy Playbook, LiveRamp’s Christine Grammier argues that expanding data collaboration in a privacy-safe way can help the indus [...]
Kantar’s Award-Winning ads – The Funny Is Back
Discover the five themes powering the most effective ads.
Hot off the press, Kantar Creative Effectiveness Awards celebrate great creative con [...]
Grand Marnier Celebrates Unlikely Combinations In ‘Grand Encounter’
https://youtu.be/GQjIkgF_2vU?list=TLGGFdFzxhm8bj8wMzA0MjAyMw
A new creative campaign celebrates the cognac’s bold ingredients while aiming to in [...]
Diageo Spent £429m On Diverse-Owned Media In 2022 – 65% More Than Year Before
Marketing boss Cristina Diezhandino updates us on the drinks giant's diversity and sustainability agenda.
Diageo’s CMO Cristina Diezhandino recogn [...]
The Gerety Awards are open for 2023 entries
The Gerety Awards are open for 2023 entries
The TEN locations where the executive jury will be meeting are announced along with new categories [...]
Experts Urge Brands to Leverage Airport Advertising As Air Power Engages Stakeholders
Experts Urge Brands to Leverage Airport Advertising As Air Power Engages Stakeholders
Experts in the integrated marketing communications indus [...]