Tag: Brand Strategy
Ope Lawal Appointed As NBA Africa Chief Marketing And Communications Officer
Ope Lawal, Chief Marketing and Communications Officer, Africa, NBA
Ope Lawal appointed NBA Africa Chief Marketing and Communications Officer, brin [...]
Zenera Crowned PR Firm Of The Decade And Managing Partner Meka Niyi Olowola Honoured As Brand Strategist Of The Decade At The Edge Awards 2024
Photo Caption: PR Agency of the DecadeL-R: Musa Oladipupo, Finance Manager, Zenera Consulting; Faith Omeje, Digital Media Associate, Zenera Consultin [...]
WPP And Optimizely Partner To Bring Informed Digital Experiences To Brands And Consumers
WPP announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform provi [...]
Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
TikTok's "brandformance" strategy combines brand building and performance marketing to drive tangible results for brands. By leveraging creativity, e [...]
Google Is Launching Generative AI ads In Search: Here’s What You Need To Know
At the Google Marketing Live event, the search giant announced further plans for its AI tools, promising that it will ‘continue to shape the future o [...]
How Agencies Can Supercharge Performance For Clients On TikTok
TikTok has captured the attention of brands – but it has set its sights on being front of mind for agencies too. Here’s how agencies can use it to su [...]
Personalization, Customer Centricity & Brand Value Help Marketers Stay Ahead Of The Curve
Customers have changed but how have brands responded? Experts from Sentosa Development Corporation, Razer and Grab for Business highlight the importa [...]
How AB InBev Is Shifting The Goals Of Its Creative Excellence Program
Since vowing in 2018 that it would become the most creative brand in the world, the brewing giant has achieved its goal – twice. So, what’s next?
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Pepsi Goes All In On TikTok For Its Champions League Final Kick-Off
Senior Pepsi marketer reveals “comprehensive” TikTok activation for upcoming kick-off show.
For Pepsi’s seventh Uefa Champions League Final ki [...]
How to enhance your email marketing campaigns with augmented reality
Joel Jacovou of Zappar unveils the magic of using augmented reality (AR) in email marketing campaigns for increased open rates and engagement.
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